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The fall 2022 collection, titled “Chapter 1,” will tell “a survival story about a group of abandoned
humans on earth in the 2100s.”
“The Earth is about to perish, the two characters, a boy — BOM — and a girl — Bo-Bae — have to
find the portal as a way out to leave Earth and reunite with their friends and family on another planet.
In the collection, there are a lot of outdoor and digital elements. We visualize the abandoned humans as
avatars of our brand. In every season [from now on] we will introduce one or two new characters along
with the storyline.”